Brave SEO Marketing
As an online marketing expert, one of the most common questions I get asked from Seattle business owners is after having a website what is better to invest in, search engine optimization (SEO) or advertising?
Is it better to pay for traffic to your site through ads or to optimize your SEO so eager customers who are searching for what you have to offer can find you?
And, if you can only choose one to focus on and invest in, will SEO or advertising give your business the biggest return on investment?
Through my many years of experience in digital marketing and local advertising, and in doing this for my businesses for the last seven years, I have come to the conclusion that by far dollar-for-dollar it’s best to first invest in SEO before investing in advertising…And I will tell you why.
Here in Woodinville, for example, you can pay for physical advertising like billboards on HWY 522, in local newspapers and door-to-door mailers. In Seattle, you have similar options. You could spend a fortune on radio ad spots, local TV, billboards, local magazines, coupon books, mailers, door-to-door flyers…The list goes on and on.
In each case, you are spending to let everyone know you exist. Many of whom will never become your customer. This broad way of advertising is becoming less and less effective as customers change their buying strategies.
30 years ago customers in Seattle would find you through the Yellow Pages, word of mouth referrals or broad ads like the ones mentioned above. If your business wasn’t in the Yellow pages, you didn’t exist. Fast forward to 2017. If your website isn’t in the top 2 or 3 on Google, you don’t exist to your customer.