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'Silver Dabblers' And 'Aging Ailers': Cracking The Baby Boomer Cannabis Consumer - Cannabis News
There are 77 million Baby Boomers in the United States, and according to AARP, they are projected to wield 70% of all disposable income within the next four years.
Healthier and wealthier than any preceding generation, Baby Boomers are discovering—and re-discovering—cannabis at unprecedented rates, as a recent report on the California market indicates.
But is the cannabis industry equally invested in discovering them?
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Abbie Rosner ~ Forbes.com ~