Connecticut Gov. Ned Lamont has signed legislation into law to levy a heavy price tag on those who exchange cannabis products for donations or other purchases, a practice known as "gifting."

The bill allows municipalities to fine residents up to $1,000 for gifting a cannabis plant or related products, as well as gives the state authority to issue $1,000 fines for failing to pay state taxes on the exchanges, the Associated Press reported.

RELATED: Connecticut Senate Passes Cannabis Advertising, Gifting, Zoning Bill, Sending It to Governor

The legislation takes aim at unregulated cannabis bazaars that have popped up around the state since it legalized adult-use last year, according to the news outlet.

The events often require guests to pay to attend, and cannabis products are then exchanged for other items or given out with the purchase of another item, such as a T-shirt, AP reported.

TORONTO, May 30, 2022 (GLOBE NEWSWIRE) --PRESS RELEASE-- The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF) herein announces its financial and operational results for the first quarter results for the period ended March 31, 2022.   All financial information in this news release is reported in thousands of Canadian dollars and represents results from continuing operations, unless otherwise indicated.

Tom Flow, Interim Chief Executive Officer of Flowr, commented:

“The first quarter of 2022 showed that we remain on track with our objective on maintaining our status as a premium cannabis producer. Also, our continued focus on cost reductions is showing in our bottom-line improvements.”

SELECTED FINANCIAL AND OPERATIONAL RESULTS

The following table summarizes the company’s key financial and operational results:

Financial Results (presented in $000s)

Let’s explore the Stressed Out Millennials consumer category to understand who they are and what CBD products they’re choosing. 

Who are the Stressed Out Millennials? 

Stressed Out Millennials mainly consist of women (61%), and individuals who are partnered or married (60%), have children in the home (59%) and have a household income under $75,000 (67%). With this hectic reality, consumers in those groups are likely to use CBD five or more days per week and to have used CBD for over a year, compared to all other CBD users. Stressed Out Millennials are also significantly more likely (57%) to desire emotional relief from CBD products compared to all CBD consumers (35%).  

Aside from CBD, Stressed Out Millennials are also likely to use THC-dominant cannabis. More than half (52%) report using cannabis five days per week or more, making them 33% more likely than the average CBD consumer to use cannabis regularly. In line with this trend, Stressed Out Millennials’ top CBD purchase channel in Q4 2021 was dispensaries at 44% (where they buy their THC products).

Looking at Brightfield’s personality insights, Stressed Out Millennials are expectedly more anxious than the average consumer while also having a slightly more positive outlook on life. This group also tends to value luxury rather than be thrifty, indicating they are more likely to spend on superior or novel products than other consumers. 

Stressed Out Millennial Product Use 

Gummies are an explosively popular CBD product type, with consumer-reported use increasing from 40% in Q1 2021 to 53% in Q1 2022. However, Stressed Out Millennials’ gummy use has been higher than average for the last two years—especially at the end of 2020. The rest of CBD consumers have caught up to Stressed Out Millennials’ gummy usage, and the group no longer significantly over-indexes for the product type.  

TORONTO, May31, 2022 /CNW/ --PRESS RELEASE-- Khiron Life Sciences Corp.(TSXV: KHRN) (OTCQX: KHRNF) (Frankfurt: A2JMZC), a globalleader in medical cannabis throughout Europe and Latin America, announces thatit has entered into an agreement to acquire Pharmadrug GmbH from its parent PharmaDrug Inc. (CSE:PHRX) (OTC:LMLLF).

Pharmadrug GmbH has been active worldwide for almost 40 years as amanufacturer and wholesaler of medicinal products and active pharmaceuticalingredients. Pharmadrug GmbH is EU-GMP and EU-GDPcertified, fulfilling the European guidelines forthe highest quality standards and holds a license to handle narcotics inGermany.

Franziska Katterbach, President of Khiron Europe, stated: "Thisacquisition will provide us with a European manufacturing and distributioncentre for cannabinoid-based medicines with EU-GMP certification. This willhave a direct positive impact on our revenues and higher gross margins. Thelong-established German company will be instrumental in expanding Khiron'sproduct portfolio with new dosage formats and bringing Khiron's full-spectrumextracts to Germany and the United Kingdom to grow the patient base. Our teamin Europe is excited to join forces with new colleagues from Pharmadrug GmbH,with their valuable expertise in the German pharmaceutical market."

Under the terms of the deal, Khiron will acquire all of the shares ofPharmadrug GmbH from PharmaDrug, in consideration for common shares of Khiron and a promissory note. An aggregate of 5,500,000Khiron Shares are expected to be issued at closing (subject to certainadjustments to account for certain payments that may be made between signingand closing), at a deemedprice per Khiron Share of $0.16. The promissory note will be issued at closingin the principal amount of $1,100,000 (subject to certain other ClosingAdjustments) and will be non-interest bearing and repayable one year from thedate of issue in cash or, at Khiron's option, additional Khiron Shares issuedat the 10-day volume-weighted average trading price per Khiron Share on the TSXVenture Exchange at the time of issue. The transaction is subject to customaryclosing conditions, including the approval of the TSX Venture Exchange. It isexpected that the acquisition of Pharmadrug GmbH will constitute an"Expedited Acquisition" under the policies of the TSX VentureExchange. The parties are targeting a closing on or before the end of July,2022.  There can be no assurance that the Transaction will be completed asproposed or at all. The agreement was signed on May 31st, 2022.

Oklahoma Gov. Kevin Stitt has signed legislation to pause medical cannabis licensing in the state.

The new law implements a two-year moratorium on medical cannabis licensing, prohibiting regulators from issuing new cultivation, processing and retail licenses from August 2022 to August 2024, according to a local KFOR report.

Current licenses will not be impacted under the measure, which Stitt signed into law May 26, the news outlet reported.

Rep. Rusty Cornwell, R-Vinita, introduced House Bill 3208 in January to give the Oklahoma Medical Marijuana Authority (OMMA) the power to implement a moratorium on licenses as regulators deem necessary.

RELATED: Oklahoma Lawmaker Introduces Bill to Pause Medical Cannabis Business Licensing

Search engine optimization (SEO) can be a helpful marketing strategy, but as with most marketing strategies, it’s only effective if you know what you’re looking for and what to do with it. Cannabis brands can benefit from SEO by understanding how people are finding their sites, and how they can use this information to grow their online traffic. 

So, how does that work exactly? Here are three ways dispensaries can use SEO to increase their sales.

Study the Keywords

The keywords that lead people to your site can teach you a lot, but not all keywords are the same. You can use a tool specifically designed for keyword research (my personal favorite is SEMRush) to get a more in-depth look at what’s happening behind the scenes, but Google’s suggested search feature can give you a lot of information too. While all kinds of keywords have value and a role to play in an SEO strategy, we’re going to focus on geographic and informational keywords and how they can impact your cannabis sales.

For a dispensary, geographic keywords such as “dispensary near (city),” or “best cannabis strains in (city)” are a natural fit because they’re less competitive than broader keywords like “best cannabis strains” that have more search volume and are subsequently way more competitive and difficult to rank for. What’s the point of this? It helps you figure out what terms to put in your title tags, H1s, and other website content, which will in turn help connect your website with the customers who are searching for it. 

On the other hand, informational keywords don’t have as much direct purchase intent, and are instead being used for research purposes. They’re still valuable though! Some examples of these might include “what is cannabis” or “what’s the difference between indica and sativa.” That’s right, the same questions you probably get asked a million times per day by your customers are the same ones they’re looking up online. Identifying those questions, answering them in a genuinely helpful way, and optimizing the pages people are landing on can help increase the traffic coming to your site. If you have a blog, these queries can make excellent topics for blog posts, which will in turn increase traffic. Answering user questions also helps establish your business as a trusted authority, which is a factor in SEO success. 

Gather Competitive Research

You can gain a lot of useful information from researching your competitors. The more similar their business is to yours, the more useful the information will be. Everything from the keywords they’re ranking for to the way they structure their products and content on their websites can offer useful insights into what works well in your industry and your area. Research and take note of things that are working well, and things you could potentially experiment with on your own website. 

Originally from Ventura County, Calif., Jason Evans spent his summers working on his family's roughly 1,000-acre farm.

They grew various crops such as tomatoes, lima beans, peppers, jalapenos and more. "Basically, stuff that goes into salsa," Evans says with a laugh.

Evans explains that after seeing his family's stressors on the farm, he decided to go to college to study finance instead of taking over the family farm. 

Upon graduating, he spent about 20 years in San Francisco in institutional fixed income, he says. He retired from that in 2012 and moved on to own two brick-and-mortar "soda pop and candy shop" retail stores. He had one location in Portland, Ore., and another in Palm Springs, Calif., he says.

"I was traveling between the two and not really enjoying it," he adds.

In late 2015—following the passage of the 2014 Farm Bill—he decided to go back to his roots and co-founded Tweedle Farms with James Green.

The Tennessee Department of Agriculture(TDA) and Farm Service Agency (FSA) is working together to remind Tennesseehemp producers of important deadlines for the 2022 growing season. 

In a recent press release, TDA’s Hemp Coordinator Denise Woods said, “It’simperative that current producers complete their applications now to ensure nolapse in licensure. Producers can easily complete their application online, andwe also have a Hemp Grower Application Checklist at the bottom of theapplication to help them make sure they have all requirements submitted.”

All hemp producers must belicensed by the TDA and are required to set up a Farm Record with the FSA andreport their hemp crop acreage yearly by the July 31 annual deadline, accordingto the release.

In addition, already licensedproducers must reapply through the TDA by 4:30 p.m. CDT June 30; however, newproducer applications will be accepted all year and expire June 30 annually. Ifthe producer does not submit their application, license fees and requireddocumentation by 4:30 p.m. CDT June 30, the producer's license will expire, therelease states. 

“We want to see this evolvingagricultural sector progress in Tennessee,” Agriculture Commissioner CharlieHatcher said. “We both play a part in the successful implementation of thestate’s hemp program by working together to support growers and providingresources for them.”

A handful of companies have landed in the crosshairs of the U.S. Food and Drug Administration (FDA) for illegally selling unapproved CBD products intended for use in food-producing animals.

The FDA announced May 26 that it had issued warning letters to four businesses—Haniel Concepts dba Free State Oils, Hope Botanicals, Plantacea LLC dba Kahm CBD and Kingdom Harvest—for violating the Federal Food, Drug, and Cosmetic (FD&C) Act.

“Under the Federal Food, Drug, and Cosmetic (FD&C) Act, any product intended to treat a disease or otherwise have a therapeutic or medical use, and any product (other than a food) that is intended to affect the structure or function of the body of humans or animals, is a drug,” FDA officials wrote in the announcement. “The FDA has not approved any human or animal products containing CBD other than one prescription drug product to treat rare, severe forms of epilepsy in children.”

That prescription drug, Epidiolex, was approved in 2018, and the FDA considers all other CBD products that are intended for use as a drug as unapproved drugs that remain illegal to sell, according to the agency’s release.

RELATED: DEA Greenlights Epidiolex. What’s Next for CBD and the Cannabis Industry?

Cart size, otherwise known as average order value (AOV), for wholesale cannabis transactions varies significantly across markets and over time due to specific market conditions, regulations, and product popularity.

To gain additional perspective on consumer trends, we analyzed AOV alongside product category market share and pricing to determine if the contents of a cart and/or price shifts impact cart size. Markets analyzed include California, Oregon, Colorado, Michigan, Nevada, Washington, Arizona, Oklahoma, and Alaska. To start, let’s look at the current state of AOV within LeafLink data and then identify any trends that exist across these markets.

Average Order Value in 2022

Between Jan. 1 and April 4 of this year, overall AOV in LeafLink was $3,750 across the nine markets—less than in 2021 ($4,107) and 2020 ($4,000). Combining this data with insights on order volume and frequency provides additional context to tell the full story.

Even while average order value decreased, the total number of orders increased. Total orders per month across these nine markets grew by 35.7% from 2020 to 2021 and 15.6% in 2022 due to a combination of additional buyers using LeafLink and increased purchase frequency.

When analyzing market-level data, there are clear distinctions between buyer behavior and a lot of variance across these markets.

2022 AOV and Most Popular Categories By Market

Categories are ranked by their percentage of transaction volume in LeafLink. MI, NV, and AZ see the largest average order values, while AOV drops off for CA and AK respectively, then even further in WA, CO, OR, and OK when measured from Jan. 1 to April 4, 2022.

When considering market maturity within the AOV hierarchy, we can see a trend: States that were first to legalize adult-use cannabis generally see AOVs decrease as more buyers and sellers open their doors and the markets mature and stabilize. Oklahoma is an exception as the state legalized cannabis solely for medical use in 2018. So, what other variables might impact AOV?

OAKLAND, Calif. and TORONTO, May 26, 2022 /CNW/ --PRESS RELEASE--Harborside Inc.(CSE: HBOR) (OTCQX: HBORF),a California-focused, vertically integrated cannabis enterprise, today filedits interim financial statements and management's discussion and analysis forthe three months ended March 31, 2022 under the company's profile on SEDAR at www.sedar.com.

The Q1 2022 Financial Results encompass a period reflecting only one monthof contribution from UL Holdings Inc. ("Urbn Leaf"), which the company acquired on March 1, 2022, and no contribution from LPF JV Corporation("Loudpack"), which the company acquired subsequent to quarter-end onApril 4, 2022. The Loudpack and Urbn Leaf acquisitions have transformed the companyinto one of the largest vertically integrated cannabis enterprises inCalifornia.

Board of Directors Appointment
Harborside also announced that Felicia Snyder has joined the board ofdirectors of the company, effective immediately. An entrepreneur,corporate strategist, seasoned cannabis executive and brand builder, Ms. Snyderis currently Founder and co-CEO of Arcana, an experiential hospitality brand.She was a founding executive at Tokyo Smoke, one of Canada's most recognizedcannabis brands and a leading Canadian cannabis retailer, where she helped toscale the business through its merger with Doja Cannabis and eventual sale toCanopy Growth Corporation. Post-acquisition, she was Vice President at CanopyGrowth, managing a portfolio of premium cannabis brands across all productcategories. Prior to Tokyo Smoke, she worked for several years in South Koreawith Samsung Electronics, where she oversaw a variety of projects related tobusiness strategy, acquisitions, investments, partnerships, and development ofnew products and services. She is also a Google alum and started her career inFinancial Services Management Consulting at Oliver Wyman, a global consultingfirm. She holds an MBA from the Wharton School of the University of Pennsylvania.

"On behalf of the Board and management team of Harborside, I amdelighted to welcome Felicia to the Harborside team," said Ed Schmults,Chief Executive Officer. "Her diverse skillset and significant cannabisindustry experience are valuable additions to Harborside as we work tointegrate our recent acquisitions and build the flagship California cannabiscompany."

The appointment of Ms. Snyder to the Board fills a vacancy created bythe previously announced resignation of Michael Dacks.

With New York and New Jersey making grand entrances in the adult-use cannabis space this year, the team at multistate operator Ayr Wellness wanted to help prepare an equitable workforce for the jobs to come. In March, Khari Edwards, the company’s head of corporate responsibility, led a series of “Changing Legacies” events: expungement clinics for those with cannabis-related convictions lingering on their records.

The intent at events like those, he says, is to get out in front of this persistent problem, to confront the weight of past punishment keeping people separated from a sense of freedom.

“The reason why we named them ‘Changing Legacies’ is because, if you expunge somebody’s record, you now create an opportunity for these folks to grow,” Edwards says. “You put them in a bigger pot of opportunity.” This is an inherent promise of the emerging cannabis industry, he adds, unique in its attachment to social justice.

He describes one man he met at a Changing Legacies clinic, a man who had been convicted of a cannabis-related crime in 1973. For nearly 50 years now, that albatross had dogged him through jobs and housing and family relationships, tamping down his ability to move freely. The sheer scope of time was jarring to Edwards. The expungement process—which itself tends to be rather opaque from one jurisdiction to another—helped lift that burden from his shoulders, Edwards says.

While public agencies and legislators are increasingly adding various strands of social equity language into the laws governing state-legal cannabis markets, the work falls even more visibly to private businesses already operating in the space.

The California Senate has approved legislation that aims to restore voter-approved medical cannabis access, sending the bill to the Assembly for consideration.

Senate Bill 1186, sponsored by Sen. Scott Wiener, D-San Francisco, passed the Senate with a unanimous bipartisan vote, the Sierra Sun Times reported.

RELATED: California Senator Introduces Legislation to Bar Municipalities from Prohibiting Medical Cannabis Dispensaries Within Their Jurisdictions

S.B. 1186 would require all cities and counties to provide medical cannabis access through brick-and-mortar dispensaries or delivery services, although it would not change municipalities’ ability to limit or ban adult-use sales.

While Proposition 64, California’s voter-approved adult-use cannabis legalization law, allowed municipalities to restrict adult-use cannabis businesses within their jurisdictions, it did not address medical cannabis, which California voters legalized in 1996 through Proposition 215. The Legislature later gave municipalities the ability to prohibit medical cannabis operations through the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA).

Editor’s note: The following is adapted from Breaking the Stigma.

There’s no question: in-store shopping is being replaced by online purchasing. In 2020, for example, the number of online-only shoppers over Black Friday weekend increased by 44%. Obviously, the COVID-19 pandemic likely influenced this increase, but it’s part of a larger trend.

This trend has made the implementation of omnichannel strategies a necessity for retailers. Omnichannel is about providing a seamless, excellent customer experience across all the possible shopping channels, whether a customer goes into a store or orders online for delivery or pickup. For cannabis retailers in particular, doing omnichannel well is a great way to stand out from the competition.

Take Black Friday, for example. While many people enjoy the thrill of waiting in line on Black Friday, there are plenty of shoppers who just want great deals and have become accustomed to finding those deals from the luxury of their home computer or mobile device. If they can go online, get the deal and do pickup without having to fight through the crowds, it’s an incredibly delightful experience and created the equally as well-known shopping holiday, Cyber Monday.

This is what omnichannel is all about—providing a consistently great customer experience across all channels of your stores. As important as omnichannel is, it can also be a challenge. Below are five strategies to help you align your retail store with your online presence.

1. Convey Your Brand

When someone visits your website, they should immediately get an impression of your brand. The colors, the font and the images should all support your brand identity. Whether a customer walks into your physical location or opens up your home page online, you want to evoke the same feelings.

A legislative committee in Connecticut signed off May 24 on new medical cannabis testing regulations that were proposed by regulators earlier this year.

The new rules would set new allowable levels of mold and yeast at a limit of 100,000 colony forming units per gram and would not allow any detectable levels of Aspergillus, according to the CT Mirror.

Officials from the Department of Consumer Protection, which regulates the medical cannabis market in Connecticut, proposed the new regulations after a rule change last year allowed one of the state’s two testing labs to increase its limit for mold and yeast.

Regulators approved a request from AltaSci Labs last year to raise its limits to 1 million colony forming units per gram when the lab’s limit had initially been 10,000 units per gram. The move sparked complaints from patients, according to the CT Mirror.

Northeast Laboratories, the other medical cannabis testing lab in the state, has maintained its limit of 10,000 colony forming units per gram.

Georgia voters have let their representatives in Atlanta know that they support adult-use cannabis legalization.

A majority of voters responded favorably to a non-binding advisory question on the state’s primary election ballot that asked if Georgia should legalize, regulate and tax cannabis like alcohol.

RELATED: Georgia Voters Will Weigh In on Adult-Use Cannabis Legalization

Question 8 was one of nine advisory inquiries that appeared on the ballot May 24. The question asked, “Should marijuana be legalized, taxed, and regulated in the same manner as alcohol for adults 21 years of age or older, with proceeds going towards education, infrastructure, and health care programs?”

Election results show that 80.46% voted yes, while 19.54% voted no.

Retail sales management is a form of art, according to Lilach Mazor Power, founder and CEO of Giving Tree Dispensary, an Arizona-based, vertically integrated cannabis company.

Retailers cannot rely on one single tool to navigate promotions, increase sales and keep traffic flowing smoothly through their stores. Instead, Mazor Power says dispensaries must keep a variety of tools in their merchandising toolbox to achieve these goals.

Here, she provides some of her top tips to help other cannabis retailers build a well-thought-out merchandising strategy.

Editor’s note: Lilach Mazor Power will speak at Cannabis Conference from 2 p.m. to 3 p.m. on Thursday, Aug. 25 on the “Quick-Fire Tips Session: Make The Most Of Your Merchandising” alongside Airfield Supply Company Chief Marketing Officer Chris Lane. The session will cover dozens of merchandising takeaways from retail and cannabis industry experts. Visit www.CannabisConference.com for more information and to register.

Melissa Schiller: What are some best practices for merchandising to keep traffic moving smoothly through the dispensary?

Lilach Mazor Power: At our dispensary, it’s very much of an open floor concept. We encourage people to walk in and just walk around. We create displays in different areas of the floor that people can actually stand next to or sit next to. We have cocktail tables [where] you can have a one-on-one [conversation] with a budtender, as well. It was all about, let’s create a place where people want to hang [out] and not just a transactional environment. It’s all about walking around the floor, lots of displays, lots of cards with information, [and] areas where they can gather either with their friends or with our salespeople.

APOPKA, Fla., May 25, 2022 /PRNewswire/ --PRESS RELEASE-- Sanctuary Medicinals today announced the opening of its eighth medical cannabis dispensary in Florida.

Situated right off Florida's Turnpike on Okeechobee Blvd., Sanctuary West Palm Beach will be holding its Grand Opening celebration on May 27. Joining Jupiter as the second Sanctuary location in Palm Beach County, Sanctuary West Palm Beach is located in the western part of the city near the College Plaza Mall in the lower level of the PC Professor building next to Chick-fil-A. The 3,000-square-foot dispensary is the southernmost Sanctuary location to date in Florida and is easily accessible to patients traveling north-south on the Turnpike or east-west on Okeechobee Blvd.

"As always, it's exciting and energizing to celebrate another grand opening here in Florida," said Jason Sidman, CEO of Sanctuary Medicinals. "West Palm Beach is as far south as we've gone to this point, so we're excited to bring our great products and people further into the Palm Beach region," he added.

With a third location in Fort Pierce to round out its complement of dispensaries in southeast Florida, Sanctuary can now reach patients across much of Saint Lucie, Stuart and Palm Beach counties. In addition to its larger statewide development, the company plans to continue expanding in southeast Florida. Upcoming openings will be taking place in Greenacres, Boca Raton, Delray Beach, Boynton Beach, Hallandale Beach, Miami, Fort Lauderdale and a second West Palm Beach location east of Palm Beach International Airport. Sanctuary also has new product drops in the works aimed at continuing expansion of its edible and concentrate offerings in Florida.

"Given the most recent openings for Sanctuary have been on the Gulf Coast, it's nice to shift gears geographically and add a third location in Southeast Florida," said Bill Dewar, Chief Operating Officer.  "We have several more locations coming to this area before the end of the year, so it'll be exciting to continue learning this region and connect with its patients," Dewar added.

A Grand Opening event will be held Friday, May 27, and Sanctuary West Palm Beach will be keeping its usual hours of operation from 9 a.m. to 8 p.m. Patients can stop in and shop throughout the day, receiving a 40-percent discount on most products throughout Memorial Day weekend and on the holiday itself. The festivities kick off with Cannabis Doctor X, which will have its ambulance in the parking lot from 4 p.m. to 7 p.m. Patients can visit the ambulance for discounted renewals, certifications and to ask questions or chat with the CDX team. Tacos Veracruz will be on site serving up tasty treats from 4:30 p.m. to 7:30 p.m. and DJ Duss will provide entertainment and music inside the dispensary during that same time frame.

Along with high taxes, a lack of retail, competition with California’s illicit cannabis market and a slew of various issues, cannabis businesses in the state have another thing to protest: Senate Bill 1097, the Cannabis Right to Know Act.

According to the legislative language, the bill would require a new warning label on all cannabis products starting in January 2025. The warning label would need to cover “1/3 of the front or principal face of a product … in the largest type possible for the area.” A series of warnings would be provided by the state and rotated among batches of products.

Introduced by Sen. Richard Pan in February, the bill states that cannabis business must rotate the following messages equally between product batches:

The bill is facing opposition from members of the California cannabis industry, including the California Cannabis Industry Association (CCIA). The CCIA issued a call to action May 25, stating its “strong opposition” to the bill.

According to the CCIA’s call to action, “The bill would add duplicative labeling requirements to cannabis products that will do very little to protect public health or undercut the illicit market, but will instead unfairly penalize legal operators who already comply with stringent labeling and childproof packaging requirements.”

WAKEFIELD, Mass., May 26, 2022 /PRNewswire/ -- PRESS RELEASE -- Curaleaf Holdings, Inc., an international provider of consumer products in cannabis, announced the launch of Endless Coast Cannabis-Infused Seltzers, a highly sociable line of low-calorie, low-sugar and low-carb beverages which will be available tomorrow at Curaleaf dispensaries in Massachusetts.

Just in time for the summer beverage season, Endless Coast delivers balanced cannabinoid ratios in four refreshing botanical flavors featuring naturally-derived fruit extracts and essences. Each seltzer utilizes finely-tuned nanotechnology to accelerate the onset of calming effects and match the speed of your typical social beverage. By turning cannabis oil into tiny water-soluble molecules, the THC compounds are more efficiently absorbed into the bloodstream with effects felt in as little as 15-30 minutes. Endless Coast is available in four micro-dosed options to provide consumers with a consistent and controlled experience:

"People love their seltzer and we're thrilled to bring Endless Coast, another innovative product featuring nanotechnology and great flavor, to the market, beginning in Massachusetts," said Matt Darin, CEO of Curaleaf. "Endless Coast not only speaks to the rising demand for cannabis-infused beverages, but also reimagines how everyday consumers and in particular the 'canna curious' can incorporate cannabis into their lives."

According to U.S. data from Headset, cannabis beverage market share has increased by more than 20% in the last two years. Endless Coast is uniquely positioned within the high-growth product category in one of the most mature adult-use markets on the East Coast.

Endless Coast will be available at dispensaries across Massachusetts as well as Curaleaf's four locations in Oxford, Ware, Hanover and Provincetown. For more information on product availability, please visit www.endlesscoastseltzer.com.