1933 Industries Inc () (OTCMKTS:TGIFF) has appointed cannabis entrepreneur Jeannette VanderMarel as an advisor to the consumer packaged goods company, it said Wednesday. 

VanderMarel will advise on business development and corporate governance, 1933 told shareholders. 

A former CEO of publicly-listed () (OTCMKTS:NCNNF) and Beleave Kannabis, VanderMarel also co-founded The Green Organic Dutchman Holdings () (OTCMKTS:TGODF), one of the country’s first licensed producers of medical cannabis.

READ: 1933 Industries harvests first commercial cannabis crop in California, expands Canna Hemp distribution

Before getting into the cannabis sector, VanderMarel worked as a critical-care and pediatric intensive care nurse. Her daughter’s battle with a form of epilepsy known as Dravet syndrome inspired her to follow a career path into the cannabis sector.

"We are extremely pleased to welcome Jeannette as an advisor to the company," Chris Rebentisch, 1933’s CEO told investors.

"As a pioneer and innovator in the cannabis industry, Jeannette's wealth of knowledge as an operator will be valuable as we continue to look for new business opportunities and growth markets in the US and Canada.”

Rebentisch said that VanderMarel understands the company’s “differentiated approach” in both the THC and CBD markets, which includes building a house of brands with integrated IP development and diversified assets.

“Expansion into the most attractive cannabis segments and markets are key priorities for the company and we look forward to working with Jeannette on identifying strategic business partnerships and growth initiatives,” Rebentisch said.

1933 also said it granted one million stock options to its employees, directors and consultants exercisable at C$0.35 per share over a three-year period.

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