EDMONTON, AB, Jan. 14, 2021 /CNW/ - PRESS RELEASE - Aurora Cannabis Inc., a Canadian cannabis company, has announced it has entered into an agreement with Great North Distributors Inc., Canada's first national sales broker for legalized adult-use cannabis. Under the agreement, Great North will be the exclusive representative for Aurora's leading portfolio of brands across the Canadian cannabis retail environment.

"The agreement is designed to significantly bolster Aurora's market position in Canada. Great North brings deep experience across the spectrum of sales capabilities that will further differentiate Aurora as a leader in the growing cannabis space," said Miguel Martin, CEO of Aurora Cannabis. "We have selected Great North for their outstanding execution across regulated businesses. Combining their executional strength with Aurora's leading portfolio of brands is a recipe for success."

Great North has reach across every province in Canada, including established relationships and expertise in working with provincially-owned and operated retailers and private retailers in Canada's cannabis industry. Great North applies data analytics capabilities to the sector, providing suppliers with a powerful data-driven approach to cannabis sales.

"Adding Aurora to our portfolio of companies we proudly represent is a signal of our market leadership," said Doug Wieland, President, Canada – Southern Glazer's Wine & Spirits and Great North Distributors. "Great North has executed in the Canadian cannabis market since day one and will immediately bring value in sales execution to Aurora. Aurora has entrusted their family of brands in our team and we look forward to delivering exceptional results."

Great North will assume responsibility for Aurora's sales execution on Jan. 25, 2021.