LOS ANGELES, August 24, 2020 -- PRESS RELEASE -- OG DNA Genetics, a global cannabis brand, has announced the official launch of DNA Genetics’ x Insane premium cannabis flower at select retail locations throughout the state. The limited collaboration will be available at Dr. Greenthumb’s, Cookie’s and URBN Leaf dispensaries.

Dr. Greenthumb, the cannabis-centric alter ego of B-Real from Cypress Hill, has become synonymous with the rapper’s true and authentic commitment to smoking and selling the best weed. The pairing of DNA Genetics and Dr. Greenthumb highlights the long-standing relationship of the two Los Angeles-based cannabis icons.

“It feels good to grow such great flower with our longtime friends over at Dr. Greenthumb's. We really put a lot of effort into selecting some bangers to put out in California, and you can taste that effort with every puff. B-Real and co-founder, Kenji Fujishima, have been killing it out here for years and our friendship goes way back. This is definitely the right crew to make sure our varieties are represented properly,” said Aaron Yarkoni, co-CEO of DNA Genetics.

“We are excited to finally have flower from the DNA Genetics family at Dr. Greenthumb’s. They are one of the most revered genetics companies in the cannabis industry and we can’t wait for people to experience the flavors,” said B-Real.

For more than 15 years, genetics developed by DNA have won more than 200 awards in all categories at the most prestigious cannabis events around the world, making DNA the global standard in breeding and growing truly best-in-class strains. These awards include the High Times ‘Top 10 Strain of the Year’, which was inducted into The High Times seedbank hall of fame in 2009, the High Times 100 list of the most influential people in the industry and the High Times Trailer Blazers Award, for contributions made towards uniting the fields of entrepreneurship, politics and medicine.