DENVER--(BUSINESS WIRE)--PRESS RELEASE--Medicine Man Technologies Inc. has announced that the company will now be doing business as Schwazze (pronounced SHHwahZZ). The new branding reflects the company’s goal to create a dynamic, innovative culture and brand identity while supporting the current and future house of brands as Schwazze continues to grow.

Schwazze originates from the company’s proprietary cultivation technique from the Three A Light methodology, which stimulates plant growth and health. The new corporate brand Schwazze inspires a call to action to innovate, grow and nurture plants, products, experiences and environment to benefit the human experience.

“We are excited to bring this new brand to life to further realize our vision of becoming the most admired cannabis company by positively impacting the health, well-being and happiness of our customers, team members and communities,” said Shane Sampson, Chief Marketing and Merchandising Officer of Schwazze. “Last year the company set out to make major changes within the Colorado cannabis industry with Colorado House Bill 19-1090. Our new brand, Schwazze enables differentiation as a true leader across all facets of cannabis and marks the next stage of our strategic growth. After finalizing the announced acquisitions, Schwazze will be one of the largest vertically integrated cannabis operators from seed to sale. We are proud to be building a great cannabis company at Schwazze.”

The Schwazze leadership team, which includes top-tier executives from Fortune 500 companies, looks to the future of cannabis when planning what is next for the company. Schwazze is executing our strategy to bring new products and experiences to customers through scalable digital technologies, cannabinoid-based health and wellness, customer-centric retail formats and omnichannel innovation.

“As a leader in the cannabis industry, we have a responsibility to drive sustainable growth and deliver top-quality service and products to our customers,” Sampson added. “With our experienced management team and unparalleled expertise in product development, the company’s rebrand to Schwazze amplifies our purpose-driven mission to recognize the full potential of cannabis and continue promoting its ability to improve the human condition.”

Effective, Tuesday, April 21, the company will begin trading under the Schwazze name and OTC ticker symbol SHWZ.

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