In his new role, Peterson will support Metrc’s continued innovation of product offerings and expansion into new markets, according to a release. He will also lead the company in advancing technology and product initiatives to increase benefits for Metrc’s state partners.

RELATED: Alabama Partners with Metrc on Track-and-Trace Platform

“The time is now to go all-in on the breadth and depth of Metrc’s offerings. Sam’s successful track record of building cutting-edge strategies and delivering exceptional results will take our dynamic platform to new levels and ensure we remain the top choice for our customers,” said Metrc CEO Michael Johnson. “His valuable expertise will bolster Metrc’s unwavering commitment to serving our partner and provide instrumental support to maintain our 100% renewal rate.”

Peterson joins the company with more than 25 years of experience in technology leadership, including software and product development as well as Software as a Service growth strategies. Most recently, he served as CTO at Boats Group, a Florida-based advertising and software company for the marine industry.

“There is a tremendous opportunity to expand and scale Metrc’s transformative solutions and advanced technology to meet the ever-evolving needs of cannabis industry and state regulators,” Peterson said. “I’m excited to join this talented leadership team to further our position as the most efficient and reliable provider of track-and-track technology.”