[Los Angeles, CA] August 31, 2022 -- PRESS RELEASE -- Hot off a record-breaking launch of Cookies in Miami, Fla., TRP continues its nationwide expansion on its home turf. Bringing one of the world’s most recognized cannabis brands to one of LA’s most exclusive and picturesque neighborhoods of Brentwood, TRP is excited to open a new Los Angeles location for Cookies with a gorgeous dispensary on San Vicente Boulevard on Saturday, Sept. 10, 2022. In an industry with complex rules and regulations that vary from state to state, TRP has been the engine behind the successful rollout of Cookies dispensaries in eight states (CA, NV, OR, WA, OK, CO, FL, MA) and counting, providing expertise and enterprise level infrastructure to exclusive partners including Cookies, Dr. Greenthumb’s, and Insane.

Regarded as one of the cannabis capitals of the world where hype and premium genetics reign supreme, it makes sense that TRP is best suited to take on the challenging task of spearheading the newest Los Angeles store opening for Cookies Brentwood. Situated next to the iconic Brentwood Country Mart, TRP was able to open the very first dispensary located in the Westside neighborhood, standing beside other high-profile retailers including James Perse, goop, and Christian Louboutin, beloved by the community for decades.

“TRP opening Cookies Brentwood just weeks after a successful Cookies Miami launch is exactly the challenge at which we excel,” says co-founder and CEO of TRP, Brandon Johnson. “Our team at TRP is experienced at operating in multiple markets. We encompass everything from adapting standard operating practices to complying with different regulations while catering to the unique customers in each market.”

The excitement generated from the Miami launch will no doubt create a halo as TRP meets the demand for a more accessible and updated storefront with the elevated customer experience that is expected from TRP’s owned and operated Cookies stores. The newest location will seamlessly capture a new and existing customer base with exclusive cannabis offerings as TRP builds strong relationships with the local community as well as serves as an educational resource for premium cannabis genetics. 

“Brentwood is one of the most exclusive and coveted neighborhoods in the country,” says president and co-founder of TRP, Daniel Firtel. “Securing real estate here is a challenge no matter who you are, let alone a cannabis company. It’s these types of challenges that set TRP apart as an operator in cannabis. We’ve been able to take one of our core competencies in real estate to achieve a small win for the industry."

TRP’s expansive retail, cultivation and distribution network is imperative to the success of brands as they look to scale across the U.S. and the world’s segmented cannabis market. The greater Los Angeles community is invited to join and support TRP in breaking opening day records for their high wattage grand opening with a ribbon cutting ceremony on Sept. 10, 2022, at 9 a.m. PDT, further locking in its foothold in the cannabis space as the largest owner and operator of Cookies dispensaries nationwide. The TRP team looks forward to bringing the grand opening back to California to see Cookies loyalists and new customers explore the store, shop, and if they’re lucky, receive giveaways from the TRP team, as the entire crew gears up to meet their new neighbors and community members.

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