McMinn joins Weedmaps after previously serving as chief marketing officer for Reali, a real estate and financial technology startup.

In her new role, McMinn will be responsible for leading Weedmaps’ marketing team, including brand and product marketing, global partnerships, corporate communications and public relations, lifestyle and events, and user acquisition. She will also work with the company’s executive team to advance Weedmaps and Weedmaps for Business, a set of compliance software solutions for cannabis brands and retailers.

“Randa brings an immense wealth of experience to Weedmaps, and her leadership will be critical as we work to further enhance our marketplace experience for consumers while also building innovative and critical technology solutions for our retail and brand partners,” said Doug Francis, co-founder and executive chair of Weedmaps. “I am confident that the value Randa will bring to our organization will only propel us forward as the cannabis industry enters a critical phase of growth.”

McMinn joins Weedmaps with more than two decades of marketing leadership experience, according to a press release. She has an MBA from the University of Texas at Dallas, and a Bachelor’s degree in communications from the University of Nevada, Las Vegas.

“I could not be more thrilled to join the team at Weedmaps, and I look forward to working in partnership with the executive team as we navigate this still-burgeoning industry and the inevitable change ahead of us,” McMinn said. “Like so many others, I am incredibly encouraged by the shift in perspectives on the utility of cannabis and joining Weedmaps—the market leader and pioneer for access and legalization since 2008—made the decision even easier."