Highly Educated: How to Market Your Cannabis Brand

Join us on September 29th and discover how to use next-gen data to reach and engage in-market cannabis shoppers online and offline.

During the COVID-19 lockdown, there was a huge surge in cannabis e-commerce in Canada. Now that those measures have eased, footfall is bouncing back, and more stores means more sales. Join us on September 29th and discover how to use next-gen data to reach and engage in-market cannabis shoppers online and offline.

 

Key Takeaways:

Who is buying cannabis today?

What are the most effective ways to leverage the data available to you to reach cannabis consumers? 

How can you use that data to activate traditional and programmatic advertising strategies?

 

Your host:

MiQ Digital – If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, MiQ digital is the partner to help you. Our cannabis team are experts in the cannabis advertising space, and we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance.

 

Speakers:

Jim Davis, Head of Sales, MiQ Digital

Jim Davis is a media and marketing leader with an extensive background in the advertising and technology industry. He oversees key relationships with a number of strategic partners, driving the design and development of MiQ’s proprietary analytics platforms and media solutions.

 

Katie Pringle, Co-Founder, Marigold Marketing & PR

Katie is an integrated marketing expert with a deep understanding of the social and digital landscape and traditional media mix. She has extensive experience in lifestyle, entertainment & kids, with a specific focus on brands that speak to women.

 

Laura Morarity, SVP, Marketing & Communications, Leafly

Laura leads marketing, communications and content at Leafly, which includes both B2B and B2C marketing, corporate affairs and public relations. Prior to Leafly, she led the global communications and sustainability function at technology brand Sonos.