Dubbed as the “Academy Awards of Cannabis,” the prestigious competition of over 50 unique categories took place on Saturday, May 14th, 2022 at The Montalbán Theatre in Hollywood and was broadcast live worldwide on ALTRD.tv.
Farmer and The Felon brand’s “Lemon Sponge Cake” took home the highest honors of the evening, winning not only 1st place in the Sungrown Flower category, but also earning the coveted “Best In Show” distinction.
Sungrown flower is, by the competition’s definition, the “full sun, full term outdoor cultivation of mature cannabis without the use of artificial lighting in the canopy area at any point in time and without the use of a protective structure,” and to grow the superior quality that Farmer and the Felon is known for is extremely challenging, given the myriad of determination factors. The sun, soil, microclimates, and terroir all contribute to bringing about a unique and full expression of the flower along with its entourage effect.
The brand’s “Georgia Pie,” “Double OG Chem,” “92 OG” and “Sticky Buns” strains also finaled in the category, with 3rd, 4th, 8th and 11th place wins, respectively.
CannaCraft’s Care By Design brand was awarded two 1st place wins for its “1:1 Joint and Muscle Cream” in the Topicals – Therapeutic category, and its “1:1 Max” drops in the Tinctures category. The 1:1 Max is currently the most potent CBD product in the California market.
Hi-Fi Sessions’ “Hoppy Chill” also grabbed the top spot for Edibles – Beverages. The best-selling beverage line, a collaboration between CannaCraft’s AbsoluteXtracts and Lagunitas, has held the top spot for two years, with Hi-Fi Hops’ “Unplugged” winning 1st place in 2021, and recently relaunched as Hi-Fi Sessions.
“We are thrilled to have three of our top brands spotlighted in the winner’s circle this year,” says CannaCraft co-founder Ned Fussell. “The Emerald Cup began as a low-key, growers-only gathering with people sharing and celebrating the year’s harvest. Even though it has grown exponentially over the years, its core values of authenticity and goals of sustainability have remained the same. It celebrates the farmer, the harvest and the best of what our community has to offer, and CannaCraft is honored to be recognized for our contributions.”
This is also the second year in a row that Farmer and the Felon secured the top spot in the Cup’s Sungrown Flower category, with its “Gorilla Snacks” strain taking the 2021 honor.
“Our diverse library of genetics has been curated from both old classics to the newest most coveted and tightly held cuts,” explains Farmer and the Felon Brand Manager Patrick Anderson. “We aim to provide our consumer base and dispensary partners with every possible option of flavor, aroma, and effect profile to suit their unique needs.”
Farmer and the Felon represents the story of struggle and perseverance that paved the way for today's legal cannabis marketplace, and reinforces CannaCraft’s longstanding commitment to doing right by their customers and community. With a mission to support social justice and preserve California’s cultural cannabis legacy, Farmer and the Felon provides a platform for growers, activists and ex-prisoners to share their stories. Part of the proceeds are invested in bringing social change and restorative justice to non-violent cannabis offenders. Launched in 2020, the premium, affordable flower brand offers a robust menu of traditional, seasonal and speciality strains.
“We love participating in the Emerald Cup each year – its roots and legacy are undeniable,” relays CannaCraft co-founder Dennis Hunter. “It started in the Emerald Triangle where I was raised and where I learned to cultivate cannabis. Watching the Cup evolve has been surreal. In the early days, farmers entering the competition had to conceal their identities for fear of prosecution. Now it’s the epicenter of excellence for the entire industry. My gratitude and admiration always goes out to the Emerald Cup Judges. The amount of cannabis they have to consume and judge is incredible! We are honored that with all the entries, our products were selected as finalists. It means a lot to us and our employees who work incredibly hard to ensure our products are the best.”
With a private event guest list representing the highest quality cannabis brands in California, Emerald Cup is the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 18-year-old organization's reputation is firmly solidified as the largest, most-respected cannabis competition in the world.
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