The project is also a partnership between Berner, the Bay Area rapper and entrepreneur who started Cookies, RTJ rapper Killer Mike and rapper-producer El-P.
"Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. Him and I go back more than a decade, and I've always felt we could open a new dimension in cannabis," said Berner. "After working with him on The White Album (2011), I knew we'd have to collaborate again. I have a lot of respect for RTJ's work ethic. Creating the Run The Jewels brand is a natural progression."
Run The Jewels launches with its first branded strain, Ooh La La, named for the lead single from RTJ's latest album, RTJ4. This hybrid strain delivers a sensory-heightening head high and a light body feel. Ooh La La merges Lemonnade's sativa focus with Killer Mike and El-P's Indica appreciation to create a hybrid strain with an aroma of spice cake and frosting and flavor of sweet fruit cake with an herbal tea chaser.
In addition to flower, the Run The Jewels line includes pre-rolls, vapes, extracts and blunts. The full line of Ooh La La products is coming soon at Cookies location across the country.
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