The new Midtown East location is only a block from Sutton Place on the iconic Designers Way, and has elements such as a living green wall, an airy mezzanine and a retreat space. Designer Clodagh applied her minimalist approach by filling the space with simple, natural touches that simultaneously elevate and ground the customer experience. Etain has created a unique healthcare and concierge experience by merging this elevated environment with personal consultations and premium products so customers can feel good about investing in their health and wellbeing.
With the opening of the flagship location, Etain Health will continue to sell their cannabis products to licensed New York state patients alongside a variety of diverse non-THC New York based health and wellness brands. Brands featured include botanical wellness products from Nature of Things, organic teas by Rishi, Khushi handmade body balms and butters, Golde superfood face masks and Patriae handwoven hemp and linen textiles including face coverings. A rotating selection of limited-edition merchandise by diverse women-owned brands will also be featured with the first spotlight on BWFW (Buy Weed from Women). Store staff will be outfitted in custom aprons from local women-owned textile designer Utility Canvas and their canvas products will also be available for purchase.
The new retail space will also serve as a showcase of Etain’s renewed branding through the inclusion of a vibrant new logo, vividly-colored photography sourced from a floral photographer in the UK and by embodying the new brand mantra “Take a moment with Etain”.
“This represents the next step in Etain’s growth strategy moving into 2021,” explained Hillary Peckham, Chief Operating Officer and co-founder. “Over the past year we have been re-assessing, recalculating, and re-imagining the brand. What has remained consistent is our commitment to the wellbeing of our clients by creating the highest quality and purest products to meet the needs of our customers.
Etain Health was one of the original five licensees in New York and now has dispensaries in Manhattan, Yonkers, Kingston and Syracuse. Before years end, Etain Health will be unveiling all new product formulations and new consumption methods for patients.
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