The licensing deal aligns with the company’s strategic growth plan to distribute its brands in legal cannabis states. The company anticipates Betty’s Eddies will be available to Maine’s residents and seasonal adult-use customers in the coming months.
“We are thrilled to partner with East Coast Cannabis Company for the production and distribution of our award-winning Betty’s Eddies branded products in the Maine adult-use cannabis market,” said Ryan Crandall, MariMed chief revenue officer. “Maine is an underappreciated adult-use cannabis market. While the state’s population is just over one million, Maine attracts as many as 37 million tourists annually, rivaling that of the Las Vegas Strip.”
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