"I am excited to announce our new senior leadership appointments, which strengthen our leadership team and enable us to drive growth forward for our business," said Robert Wise, Notiphy CEO. "These exceptional leaders share an unparalleled passion for cannabis, and each of them brings an impeccable track record within the industry. I know that Laurie and Kerry will make significant contributions to our company and culture."
Notiphy Chief Marketing Officer – Laurie Parfitt
Laurie Parfitt is an accomplished executive, leader, and coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation and execution across multiple functional areas within companies from start-up to Fortune 500. Parfitt has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan, and Mission Dispensaries. Since her time at 4Front/Mission Dispensaries, Parfitt has worked with cannabis and consumer products companies on marketing leadership, brand strategy/design, consumer insights and commercial go-to-market strategy. Parfitt's background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the Vice President of Customer Engagement and Marketing for 4Front/Mission Dispensaries, which owned 10 retail locations in six states. In that role, she oversaw consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, as well as developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation. Laurie holds a bachelor of science degree in Merchandising Management from Michigan State University in East Lansing, Mich.
Notiphy Board Director - Kerry Jordan
Kerry Jordan is the co-founder of Supercritical, LLC, a Chicago-based cannabis consultancy. Her 30-year career spans from the early days of electronic trading at Nasdaq, to derivatives structuring at Bank of America in the dot-com era, to leadership roles in alternative investments. Prior to co-founding Supercritical, Jordan was the chief operating officer of D'Orazio Capital Partners, a Chicago-based family office focused on private equity and venture capital investments in small and middle-market companies. Prior to DCP, she was the director of development at RMB Capital Management. In that role, Jordan managed client development, fund acquisition, and capital raising for its hedge fund division. Prior to RMB, she served as head of development and chief compliance officer for Chicago Capital Management L.P., a risk arbitrage hedge fund. Jordan holds a bachelor of business administration degree from the University of Massachusetts and a master of science in finance degree from the George Washington University. She also holds the Chartered Financial Analyst designation. Jordan is a former board member of the CFA Society Chicago, the International Women's Forum, and Truly Green Plastic, Inc. In addition to Notiphy, Jordan serves on the boards of Janelle Beauty, Inc. and FIN Compliance, Inc.
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