Cooley joined the senior leadership team at Highway in mid-June as part of a launch plan to accelerate product innovation and drive brand awareness, slated to launch its flagship cannabis dispensary in Marina del Rey in November. Cooley had been actively working on the Highway brand launch, and grand opening party up until his passing and has deeply made a positive impact on everyone he encountered.
“I was able to work with Sean intimately over the past four months and truly appreciated his hard work, dedication, creativity, but most of all, his passion that he brought to the team each and every day. Please keep Sean’s family and friends in your thoughts as they go through this difficult time,” said Chris Colón, CEO and founder of Highway Cannabis Company. “For many of us we have not only lost a co-worker, but also a friend.”
Cooley had spent 19 years in content marketing, the past five in the cannabis industry, holding several senior positions at tech and media companies. He was a director of content marketing at Weedmaps, a senior editor and writer at Thrillist, and a content director at High Times. Most recently, Cooley headed marketing operations at Grassdoor, where he played a key role in scaling the growth strategy for the best-in-class delivery technology platform.
Cooley was a beloved member of the LLS family who changed the lives of everyone who came in contact with him. In 2021, he competed as a Man of the Year candidate, raising over $200,000 in honor of his father, Gregg, who passed away from cancer. Sean was truly a changemaker and was always looking to lend a helping hand. His impact will continue to be felt by cancer patients and their families and will improve their quality of life for years to come, a cause near and dear to Cooley heart. Cooley family has asked in lieu of flowers to consider making a donation to LLS at here.
]]>