The Michigan-based operator is partnering with Puff Cannabis for the launch of its gummy edibles, with an in-store release event at Puff’s Madison Heights, Mich., location on Dec. 16. The edibles will also be available at Puff’s Hamtramck and Utica locations.
Beyond Michigan, Viola plans to expand its edibles offerings to Arizona, California, and Colorado in early 2023.
The edibles will be available in four different flavors—Auntie’s Punch, Big Apple Dreamin, Paradise Island, and Uptown Espresso—all of which were inspired by Viola Owner Al Harrington’s grandmother, the company’s namesake.
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“We’ve been working strategically to shift our product offering to convenience items to fit the lifestyles of our consumers,” said Najee Tyler, director of marketing at Viola. “With the massive growth of the edibles industry and gummies leading the way, we wanted to offer the Viola community something they’ve been asking for for a while. We’re excited to finally be able to provide premium products everyone can enjoy.”
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